You heard right! Gundam and Hello Kitty are going head to head!

Why? Because they are both celebrating birthdays! Hello Kitty is celebrating 45 years and Gundam is celebrating 40! Which classic franchise can claim the crown in this wacky cross promotion popularity contest?

First of all, fans need to register their allegiance with Hello Kitty or Gundam on the official website. (Be warned that there is no take-backsies and once you’ve chosen you’re enlisted for life!). Then after that, you need to shop at all the promotional stores (in Japan) and register the points on the website. Points can also be exchanged for prizes such as chopsticks and t-shirts.